Middlesex Tennis use Fabryx to supercharge merchandise ordering

Middlesex Tennis use Fabryx to supercharge merchandise ordering

Fabryx are today announcing the launch of the Middlesex Tennis online merchandise store onto the Fabryx Shops platform. 

Middlesex have worked with Fabryx to create an easy to use ecommerce solution so that their players, coaches and supporters can order custom branded Middlesex clothing online in just a few clicks.

Products are then customised to order, adding the Middlesex Tennis logo alongside any personalised text such as ‘Coach’ to the items, all done from Fabryx’s UK print and embroidery facility. This on demand approach to merchandise production takes the guesswork out of ordering, reducing the organisational burden on the Tennis Club whilst maximising sustainability by eliminating any risk of waste.



Michael Conway, Fabryx’s founder said “It is fantastic that we are able to support Tennis clubs across the country by making selling merchandise online easy and accessible. We are proud to have been able to give back by sponsoring Middlesex to fund projects around youth development, so seeing their players and supporters wearing Fabryx kit is brilliant. We look forward to continuing to help more and more clubs make merchandise easy like we have for Middlesex and more than 50 other organisations across the country to date.”



Sangeeta Arora, competition coordinator at Middlesex Tennis said “The Fabryx store has been the perfect solution to solve our merchandise headaches. Ordering kit and members merchandise used to be a laborious process, gathering sizes and taking fees, then placing, waiting for and distributing bulk orders. With Fabryx our players, coaches and members just order online and get delivery directly to their own door. We can now offer a wider range, without the worry of holding the stock or if it may go to waste if we get the size splits wrong. It will also enable us to offer more unique kits and items for competitions and tours moving forwards. Fabryx have been a great partner who have made the process easy and enjoyable. Feedback from our members on the ordering experience and quality has been outstanding.”

Fabryx was launched in 2022 and has grown rapidly to be the choice platform for teams and communities to make clothing merchandise available to their fans, members or supporters. From Tennis clubs to CrossFits, and Charities to Run Clubs, organisations across the UK are joining the platform to make merch easy.

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